LCBO Hosts

Preventing friends from drinking and driving used to be awkward. We've made it the new normal, by seamlessly weaving it into the hosting narrative. Hosts like to research before they entertain, so we created the ultimate go-to resource for them – a site chock full of tips and videos on decor, music and recipes by some of Ontario's most accomplished hosts. Then we gave mocktails a sophisticated new twist by rebranding them as 0% Cocktails. Television was used for mass aweness. Digital video ads and social helped bring the story to life.