Poker Lotto

We needed to make lottery games relevant to the next generation. We knew the target loved high stakes poker but was too intimidated to play. We launched a poker-based lottery game that offered poker thrills without the intimidation. This campaign kicked off with TV, digital, POS, Metro dailies and an interactive online boxing game so you could joust with the monarchs. It was one of OLG’s most successful launches by far, quadrupling sales objectives. It also won a Gold Cassies.