Fountain Tire

You want a tough category? Try tires. They're a low interest, grudge purchase. Fountain Tire is one of the largest tire retailers in western Canada, and their funny spokesman is in his 20th year of representing the brand. He's a powerful retail force, especially in radio. The TV highlights the unique ownership structure of FT and how their level of service makes customers feel.

The third spot is a wonderful activation for GROWCalgary, a non-profit urban farm that ensures fresh produce for food banks. Fountain Tire offered a helping hand when it was needed most, and it ensured a happier Family Day for many Calgarians.